In a highly saturated fitness market, Orangetheory was looking for trend research to spark their innovation efforts and consumer insights to help them better understand the shifting mindset around physical health. I was tasked with building a report that answered both prompts in equal measure. It was a beast of a project to tackle almost entirely independently, and overall a real joy to work on.
This is very culled down version of the final product, showing just some setup and one of the dozens of trends discussed. If you’d like to browse the almost 100 slide complete deck, please click here.