The Situation
Cutting my teeth in social strategy on Made By Google and Google Pixel was a type of baptism by fire.
I was in charge of strategy across multiple workflows on the account. At one point, I was simultaneously briefing two evergreen monthly content streams, building out three product launches (including Pixel’s highly anticipated first smartwatch), planning the content for that year’s Google I/O event, and maintaining a content calendar that was the ultimate source of truth for our team, a partner agency, and the entire client team.
It was chaotic, but it honed my attention to detail and made me unflappable.
A tiny selection of content we created.
Just a (slightly censored) peek at one of the product launch plans I built. The full deck is over 200 slides and includes a post-level slide for every piece of content we created.