situation:
When COVID-19 hit in 2020 and the world came to a halt, Jordan Brand pushed up the release of its Netflix docuseries The Last Dance to give people a much needed entertainment boost. As Jordan Brand’s social AOR, we were kept busy amplifying the series on social media and keeping the community engaged over 10 weeks as it aired.
Our work earned us a Shorty Award in the “Sports” category.
We supported Nike’s #PlayInside campaign by having members of the Jumpman fam show how they were keeping up their game while staying indoors.
We posted previews before each episode of The Last Dance to drum up excitement, and helped create a post-episode live show hosted by Sage Steele with cameos from Jumpman athletes.
We amplified Jordan Brand’s social responsibility initiatives during the summer of 2020, after Michael Jordan pledged $100 million to aid the Black community. Part of this was developing the Jordan Real Talk live show, hosted by Angela Rye and Baratunde Thurston. Each episode focused on a different social issue, such as voting and policy reform, and featured special guests from within the Jordan family.
During the early pandemic when people were stuck at home, we kicked off the weekly #InMyJs series that showed off how loyal Jumpman fans rocked their favorite Js. 🔥