situation:
Imagine Instagram but it’s only the accounts people make for their pets. This is the basic premise behind The Zoo, a social media app created by and for pet lovers. After gaining the backing of pet retailer giant Chewy, what started as a niche app with a small but loyal user base was ready to reach its full potential and a much bigger audience.
Cultural insight:
Becoming a pet parent can be an overwhelming experience with no clear central hub where you can find all the support you need.
brand insight:
The Zoo connects pet parents to the resources and community they need to share and care for their best friends.
idea:
It takes a pack to raise a pet, and when you Find Your Pack on The Zoo, you have the community you need to celebrate the highs and feel supported through the lows of pet parenting.
our campaign drove over 100,000 app downloads at an overall cpi of less than $13
Our revamped assets for the app store 🦎
Paid ads utilizing real UGC from the app 🐰